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3 strategies for targeting international sales
As we continue our series on international sales, I want to dive a little deeper into the concepts we discussed in the first post. I outlined three key considerations for expanding your sales team to...
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How to execute your international sales strategy
Sales, sales, sales. Sales are the core of any product line and ultimately determine a company’s success. Growing sales means expanding your influence. As I’ve discussed in my previous posts, making...
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International expansion: the future of Latin America
As I wrap up this series on International Sales, I wanted to touch on the future of Latin America and why to consider expanding internationally. As per the chart below, B2C e-commerce sales figures in...
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MarketStar Adds to the Success of CES 2015
The International Consumer Electronics Show (CES) is the world’s gathering place for all who thrive on the business of consumer technologies. CES 2015 was reported as the largest show in history with...
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Virtual Expert – Improving the Customer Experience at Retail
Editor’s note: click here for Part 1, or here for Part 3. When Vaughn Aust, EVP of Digital Solutions, came to MarketStar in January of 2013, he came as a 15 year veteran of B2B channel sales. The...
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Internet of Things – A Glimpse at the Market
Editor’s note: click here for Part 1, or here for Part 2. As expected, the Internet of Things (IoT) was a hot topic at this year’s CES. From wearables, to connected homes, to connected cars; the focus...
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Motivating and Engaging Millennials – The New Retail Store Associate
In the continuous changing retail environment, what do words such as social, mobile, gamification, showrooming, buyer journey, interactive, and Millennials mean and what do they mean for your...
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The New World Order of Retail Staffing: Immediate and Measurable Sales Lift
We’ve spoken at length about the revolution occurring within retail. The new world order of retail, relative to how manufacturers are wanting companies like MarketStar to go-to-market on their behalf,...
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It isn’t you, it’s me. Retail has changed and are brands losing out?
Most people have heard those words at one point or another in their lives. When it comes to the love triangle of retailers, brands, and customers, is the customer choosing competitors or retailers...
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“I Love It When Retail Brands Ignore Me.”– Said No Customer Ever.
In 1995, Gary Chapman published a book called “The Five Love Languages.” This book highlights five common ways individuals express their commitment and loyalty to their loved ones including giving...
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